MetalFlex is a new and upcoming gym located in Los Angeles, offering fitness training and specialising in body building for both men and women.
They were in need of a logo, and bold designs for business cards and a brochure, plus merchandise such as jumpers and shakers to sell. The logo needed to cater to both genders, hence the sharp, heavy lines and the less hash blue. As they wanted to focus primarily on body building, it also needed to capture the transformative nature of it.
© Lisa Bradbury